The Perfect Fit It is a known fact that over 80% of women wear the incorrect bra size. As a result, your bra may not be giving you the support, fit and style you desire. To ensure your perfect fit, follow our simple measurement steps. Determine Your Band Size Using a tape measure, measure the area around your ribcage (in inches) directly under the bust. The tape measure should rest snugly and smoothly against your skin. ADD 5 INCHES TO THE MEASUREMENT YOU GET TO DETERMINE YOUR BAND SIZE Determine [more]

Sometimes, you can find a way to use the familar item for completely unusual purposes.This originated in Australia as a fundraising venture to find a cure for breast cancer. [more]

It's been a while since I've written about something weird from Japan. Here's the new bra design you can see where the designer got the ideapoor Femida [more]

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Hey men, how do you like these? I agree with you if you think these are a bit strange and nasty but I applaud the designer for the creativity. Great job Laura Jacobs! [more]

Most women know it's impossible to get to take the jiggling out of jogging even with sports bras. Now scientists have come up with an intelligent fabric that monitors and measures movements of breasts. Scientists measured the breasts movement during waling and jogging and can use the data to design bras that will limit the breasts movement and not cause discomfort. [more]

Strange and amazing bras. I like the ones with light . [more]

Here is a photos of a grandmother, mother and a daughter and you can easily see the difference Tracey Stanton says "I got my first bra when I was 11 - I was a 32A and one of the first girls at school to need a bra. At 15, I wore a 32E. It seemed unusual considering my mother and grandmother had never been that big, and most of my school friends were still wearing B-cups. I'm now a 32G and have been this size since I was 20."The average bra size in the UK is now 36C, whereas just a decade ago it was 34B. Previously atMarks & Spencer's lingerie department you could get only upto G cups [more]

I would love to see my girl in these [more]

The IT bra from Victoria's Secret [more]